Over a century of style.
A small shop of just 20 square metres, a charming lounge offering real treasures of refinement and taste, opened in Naples in 1914 on one of the most beautiful seafronts in Italy, a promenade for Neapolitan high society.
A little corner of England in Naples.
Marinella was born with the intention of recreating a “little corner of England in Naples”, as Matilde Serao wrote. Eugenio Marinella was the first to travel to England to import the iconic products of the time: Aquascutum raincoats, Floris and Penhaligon’s perfumes, Brics umbrellas, J&W Dawson shoes and Lock & Co hats.
The first workshops.
Eugenio Marinella created two tailoring workshops: one for the creation of bespoke shirts and a second for bespoke ties. In fact, during the early years, it was the perfect and flawless starched shirts that made the brand famous, a hugely successful product in great demand for black-tie and formalwear.
Ambassadors to the World.
During over 100 years of history, the E. Marinella tie has become famous by adorning the necks of well-known Italian personalities, who have indirectly become testimonials of the brand around the world.
The first President of the Republic, Enrico de Nicola, during his time in leadership, would bring a special box containing five ties from the Neapolitan Maison as a gift for Heads of State.
From the Kennedy family onwards, the E. Marinella tie was the favourite for residents of the White House and also of the Elysée Palace.
King Charles III of England wears the tie from the Archivio 1948 collection, his year of birth, chosen by his wife Camilla during a visit to the Riviera di Chiaia shop in 2017
Expressly for E. Marinella.
The silks used for the iconic ties are hand-printed exclusively for E. Marinella, according to traditional methods.
Each tie is handmade in the Maison’s workshop, where the magic of true Neapolitan tailoring comes to life every morning, creating the accessory most loved by elegant men
Marinella is not only famous for its ties. The product range includes men’s accessories such as shirts, cufflinks, watches, fragrances and leather goods, whilst silk products remain central to the offering.
The company’s first product for women was the silk scarf with sophisticated prints, often dedicated to the landscapes of Naples and Neapolitan symbols. The line of women’s accessories has also expanded over time to include leather goods, such as bags, key rings and wallets.
Not only Naples…
The E. Marinella brand, which until 2000 was strongly anchored to Naples, decided to open up to the world.
In addition to the historic shop in via Riviera di Chiaia, since 2002 E. Marinella stores have opened in Milan, Rome and Tokyo and E.Marinella products can be found in many department stores such as Bergdorf Goodman in New York, Le Bonne Marchè in Paris, Liberty in London and Santa Eulalia in Barcelona.
MoMA of New York.
“ITEMS: Is Fashion Modern?” was the title of the exhibition dedicated to fashion, held at the MoMA in New York, where 111 iconic clothing items from the 20th and 21st centuries were exhibited. Among these, as the pride of Made in Italy, were E. Marinella ties.
Eugenio, Luigi, Maurizio and Alessandro are the voices of a tradition that is constantly evolving, a project with well-defined features that has made its origins a symbol of pride all over the world.